Alexander Wang’s latest collection is only available through texting
U.S. fashion label Alexander Wang is looking to two contrasting New York subcultures with its new interactive avant-garde campaign.
View ArticleTiffany, Sotheby’s wield interactive elements and see results
While many luxury marketers have chosen to sidestep the growing demand of digital, Tiffany & Co., Sotheby’s and XOJet are brands that have stayed on top by introducing interactive...
View ArticleHermès automates the store associate
French lifestyle brand Hermès is asserting itself as an authority on silk tie purchasing with a video series that offers an interactive purchasing guide.
View ArticlePenhaligon’s promotes new collection with interactive whodunit game
British perfume house Penhaligon’s has brought a touch of classic parlor mystery to its latest campaign promotion that takes the form of an interactive detective game.
View ArticleIWC brings users into its narrative via storyline, setting
Swiss watchmaker IWC Schaffhausen is aiming to position itself as a pioneer in luxury marketing by rolling out a unique strategy in regards to virtual reality and digital film.
View ArticleMercedes taps into special holiday gifting experiences
German automaker Mercedes-Benz is extending its immersive shopping experience strategy as it opens another pop-up shop.
View ArticleInstagram extends interactive Stories feature to sponsored posts
Facebook-owned Instagram is ramping up its offerings for advertisers in its Stories feature, bringing more interactive elements to the tool.
View ArticlePrada picks consumer brains with inquisitive dialogue project
Italian fashion house Prada is opening the conversation in a new campaign, encouraging consumers to answer and reflect on profound questions.
View ArticleFerragamo entices consumers with interactive fashion mystery
Italian fashion label Salvatore Ferragamo is leading shoppers to exclusive pieces from the spring/summer 2021 collection through an online puzzle.
View ArticleCarolina Herrera makes gamification push with interactive fragrance campaign
U.S. fashion label Carolina Herrera is celebrating youthful freedom with a digital and interactive campaign for its newest fragrance release.
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